Coming Soon : data science programming resources.
Lucivia specializes in decision analytics in healthcare and life sciences. We help our clients maximize the ROI of their investments in market outreach. This includes determining the profit maximizing alignment and mix of products and/or services, promotional channels and customer segments.
Our lens includes a strategic analysis and synthesis with an unrelenting view on how to lead given the following:
We use advanced analytics to help our clients sharpen and hone their instincts and intuitions essential to making the decisions required to operate at peak performance.
insights -> decisions -> performance
Coming Soon : data science programming resources.
Coming Soon : data structuring, statistical analysis, test and control
Coming soon : Worksheet on valuing risk
Effective Approaches to Sales Force Sizing
Edmund is a creative and knowledgeable healthcare executive with over 15 years of achievement working with CEOs and executives to make the investment and strategy decisions that ultimately define their company and position in the market. Edmund has spent nearly two decades developing a uniquely broad and comprehensive understanding of the healthcare and life sciences markets. He drives to develop insights that balance intuition with data and analysis to maximize ROI. He is passionate about helping his clients make and see- through the decisions required to lead, to be the best at what they do.
He is known as an innovator in strategy and analytics with a capacity to build relationships and consensus across and between organizations. He has unique and diverse expertise in sales, marketing and investment decision making in healthcare. He delivers the executive and operational support required to institutionalize corporate excellence in analytics. His proudest accomplishments are those where he built an analytical capacity that helped his clients grow their revenues and trust in the market.
Edmund has formal training in clinical research, taught at two medical schools, published in scientific peer-reviewed journals, and written on how process can influence negotiated outcomes using a game theoretical approach. He has worked with countless physicians and medical thoughts leaders to inform “voice of the customer” assignments, due diligence, research and development and the design of an EMR system. He has helped clients build analytical capacity and adopt best practices in measuring financial returns. He has worked across all of the major therapeutic areas: primary care, oncology, rare-disease, ophthalmology, dermatology and rheumatology among others. Edmund has worked with products distributed in the retail, specialty-pharmacy and the “buy and bill” markets. He has the advanced analytic skills required to operationalize a strategic synthesis of information in the fields of finance, clinical, market research and data science. He has both the technical and industry expertise required to process large and diverse data sets to make statistically validated projections and findings more recently attributed to machine learning. He also pioneered the wide-spread use of risk-based contracting in the pharmaceutical non- personal-promotion industry.
Edmund holds a MBA from the Yale School of Management, Post-doctorate fellowship at Harvard Medical School, PhD in Neurology from McGill University and a BSC in Biology and Biochemistry from Queen’s University.
Edmund founded Lucivia, a consulting and software firm to accelerate the ability of clients to operationalize the advanced analytical capabilities that help inform marketing and sales investments. Engagements with Lucivia save clients time and resources through unprecedented automation of workflows and thought leadership required to optimizing investments in marketing and sales.